Wordy e-mails don’t just slow readers down, they may make you look like a schmuck. Take a tip from mob bosses and super villains: powerful people don’t waste time by talking too much. Nowhere is this more true than in the follow-up e-mail. If you’re following up on a proposal, don’t restate your sales pitch. Keep your message short and include an actionable question. If your recipient’s not ready to respond to your question, three more paragraphs won’t get him there. Over-explaining can push the other way, cheapening your offer and making you seem desperate. After all, would you rather do business with Don Corleone or Tommy DeVito?
Posted by Sherman Dickman